Article: AT&T, Verizon Make Different Calls from WSJ
http://online.wsj.com/article/SB123307214837119815.html
The article tells the different tactics during this economic downturn. AT&T plans on marketing its iPhone, while Verizon wants to market their premium television services (FiOS). Recently, AT&T announced that they would cut spending on their TV offering a very different tactic than Verizon.
How is AT&T's tactic any different than it has been for since the iPhone was even announced it was coming out?! I think that is a poor marketing decision especially since other, cheaper touch screen phones have come out in the market. I think it is a good idea that Verizon is seeing past the traditional offerings and could potentially get more market share on the premium television service since AT&T is holding back. Even if it is riskier, I give props to Verizon for going for something new.
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